Acclaim Entertainment has announced that advertisements for its game Shadow Man: 2econd Coming for the PlayStation 2 are set to appear on gravestones across the UK as part of the first advertising campaign to use memorial plaques as part of a marketing strategy. The company is inviting relatives of the recently deceased to contact them if they are interested in subsidizing the costs associated with death in return for a small advertisement promoting the game with lead character Mike LeRoi's head and the logo as seen in the photo attached to this story.
Shaun White, communications manager at Acclaim said, "The concept of what we're calling 'deadvertising' is entirely consistent with the theme of the Shadow Man: 2econd Coming game and provides us with a permanent presence for our advertising. Content and context are two important principles of marketing Shadow Man."
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
Ok, it’s not just solar powered. It’s also an anti-theft, waterproof marvel that keeps my phone’s power bar from ever getting into the red.Sure the idea seems obvious now – tuck a gigantic solar powered battery pack into an exposed slot and turn the wearer into a walking energy harvester. Simple maybe, but I didn’t […]
What could be more fun than a slingshot that shoots tiny airplanes? A slingshot that shoots tiny glowing airplanes of course! These toy planes are outfitted with ultra-bright LEDs, so you can fly all night without losing them in the trees.Whether you are a regular-sized child, or an overgrown adult one, these light-up flyers offer […]
You know the drill. You go to the dentist and they ask you how often you floss. You lie through your teeth and say, “every day!” (Bonus points if you have some cilantro or chives stuck in your gums from lunch). You don’t want to keep up the charade any longer, but rubbing that tiny strand […]
The Raspberry Pi Foundation has done outstanding work packing a fully capable desktop computer into a package the size of a deck cards—especially one that only costs $35. But if you already have a working laptop, why should you care? Oh, how much you have to learn. Besides operating well as a compact digital media hub, […]