Advertising on tombstones

Tell me this is an April Fool's gag:
Acclaim Entertainment has announced that advertisements for its game Shadow Man: 2econd Coming for the PlayStation 2 are set to appear on gravestones across the UK as part of the first advertising campaign to use memorial plaques as part of a marketing strategy. The company is inviting relatives of the recently deceased to contact them if they are interested in subsidizing the costs associated with death in return for a small advertisement promoting the game with lead character Mike LeRoi's head and the logo as seen in the photo attached to this story.

Shaun White, communications manager at Acclaim said, "The concept of what we're calling 'deadvertising' is entirely consistent with the theme of the Shadow Man: 2econd Coming game and provides us with a permanent presence for our advertising. Content and context are two important principles of marketing Shadow Man."

Link Discuss (Thanks, Zed!)