Acclaim Entertainment has announced that advertisements for its game Shadow Man: 2econd Coming for the PlayStation 2 are set to appear on gravestones across the UK as part of the first advertising campaign to use memorial plaques as part of a marketing strategy. The company is inviting relatives of the recently deceased to contact them if they are interested in subsidizing the costs associated with death in return for a small advertisement promoting the game with lead character Mike LeRoi's head and the logo as seen in the photo attached to this story.
Shaun White, communications manager at Acclaim said, "The concept of what we're calling 'deadvertising' is entirely consistent with the theme of the Shadow Man: 2econd Coming game and provides us with a permanent presence for our advertising. Content and context are two important principles of marketing Shadow Man."
At The Malware Musuem you can enjoy the experience of DOS-era viruses, trojans and other digital beasties without any of the risk. Many of them manifested as wild graphical tricks and other spectacular coding feats, distracting you as they formatted hard drives or corrupted files. The Malware Museum is a collection of malware programs, usually […]
Neglected public payphones in New York City are being turned into “GuyFi” stations: a place where one can rub one out for the sake of “stress relief.” Annalee Newitz reports on the wank booths from a company named “Hot Octopus”… The company reported that at least 100 men used the booth on its opening day […]
You’d be forgiven for thinking the videocassette format long-dead, but it turns out that Betamax is still around. Sony is finally going to withdraw tapes from sale, bringing a 40-year story to an end. The last recorders were sold in 2002. ベータビデオカセットおよびマイクロMVカセットテープ出荷終了のお知らせ [Sony; via The Verge]
Light used to just be one of two things: on or off. Simple as that. Either a flood of yellow or total darkness. Then the dimmer switch happened and you could adjust the brightness to meet your seductive needs and suddenly everyone looked a little better in the gentler light. And now your luminary universe […]
Projects will always need management. And now with the tech gold rush it feels like there are more projects than ever with fewer managers than there’s demand for. But it takes too much time and money to go back to school full time so luckily the Project Management Professional certification training course is now 96% […]
If you’ve been blessed enough to avoid them yourself, you’ve definitely heard the horror stories. Late night, crushing out a ton of work, writing, coding, anything, then boom – your computer crashes. The battery blows, you spill water or coffee all over the place, or it just shuts down with no explanation, and you’re screwed. […]