Possibly apocryphal exchange between a Blockbuster customer and various tiers of Blockbuster management over the "Be kind — please rewind" stickers on their DVD rental cases:
I emailed Blockbuster regarding the rewinding of DVDs, they told me that "Most DVD players have a "Rewind" button on it, what it does is spins the DVD the opposite direction from the direction the DVD spins during the play mode, so by spinning the DVD the opposite direction rewinds the DVD, it's similar to the rewind feature on a VCR."
(Thanks, Chris!)
