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Fake Tourists tout mobile phones

Mark Frauenfelder at 9:51 am Wed, Jul 31, 2002

Kindle

Sony Ericsson has hired 60 actors to "haunt tourist attractions such as the Empire State Building in New York and the Space Needle in Seattle. Working in teams of two or three and behaving as if they were actual tourists, the actors and actresses will ask unsuspecting passersby to take their pictures" with a new mobile phone that comes with a built in camera. Link Discuss

Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.

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