Hong Kong bOing bOing

Heh. Someone in Hong Kong is starting a cyberculture zine called bOing-bOing. I wonder if "Naffy Boo" -- the contact listed on the domain -- understands that googlejuice dictates that her/his site will not show up in a Google search for "boing-boing" until about page umpty-billion. Sucks to be her/him! Link Discuss