Managing Activism: A Guide to Dealing with Activists and Pressure Groups
is a book that gives expert advice to corporate players on how to neutralize whistle blowers who call them out on corrupt and unethical practices.
Managing Activism is written for PR practitioners whose clients engage in risky businesses (fossil fuels, pesticides, genetically engineered foods, nuclear waste, toxic dumps, animal testing) and who therefore become the targets of "activist groups" including "environmentalists, workers' rights activists, animal rights groups and human rights campaigners." Don't expect much sympathy for the activists. Deegan is a battle-hardened PR veteran and a committed soldier in the war against activists who "in an increasingly pluralistic society" present what she calls "a growing threat to organizations of all shapes and sizes. And because activists employ a wide range of aggressive tactics such as generating bad publicity, seeking government and legislative intervention, encouraging boycotts, etc., they can cause severe disruption, including damage to reputation, sales, profitability, employee satisfaction and, of course, share price."
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
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