Choice quote from the WSJ explains what the NYT thinks of the Internet's potential.
The New York Times' Web site will begin displaying half-page magazine-style ads adjacent to its articles, making its online pages appear more similar to their print counterparts.
"It's a nice, big ad unit," said Jason Krebs, vice president of advertising sales for the NYTimes.com. "We're trying to make the most of what the Internet can offer."
(via JWZ's LiveJournal)