Mustard-maker goes on the PR offensive amid nationwide fits of wartime anti-France fervor:
"The only thing French about French's Mustard is the name," the company announced. The mustard-maker said it felt obliged to hire a PR company to set the record straight after some media reports suggested it was being -- or should be -- boycotted because of its "French" links. A report on CNN apparently showed one restaurant replacing French's mustard with a Heinz product. "For the record, French's would like to say there is nothing more American than French's Mustard," it said, referring to its New York origins.
Update: one BoingBoing reader tells us of having received this response to an email sent to French's about the "Dude, We're So Not French!" flap:
French's appreciates your comments and is always pleased to hear from their customers. Please take note that French's -- in no way -- meant to be disrespectful or to distance themselves from the French. The press release was only written in response to several media outlets who incorrectly included French's mustard when encouraging their viewers to boycott all things French. This press release was not proactive, but rather, reactive. It is our job to educate and inform the public about French's mustard.
French's is proud of their American roots and is next year celebrated their 100th birthday. I should hope that this sheds some light on were French's is coming from, and hope that you will continue to use their products.
Est-ce que vous avez du Grey Poupon? Link
to news story, Link
to French's Mustard website, Discuss
, (via TKblog
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
We just got the Sport model of the EPIKGO hoverboard at my office. Besides being terribly chic, it’s apparently bulletproof.
Ok, it’s not just solar powered. It’s also an anti-theft, waterproof marvel that keeps my phone’s power bar from ever getting into the red.Sure the idea seems obvious now – tuck a gigantic solar powered battery pack into an exposed slot and turn the wearer into a walking energy harvester. Simple maybe, but I didn’t […]
Yeah, Bluetooth audio is pretty common these days, so why should you care about these earbuds? Look how happy that woman up above looks. She’s got FRESHeBUDS in. Boom. There’s your reason. She’s also at the beach and it appears to be a very nice day.But for the sake of promotion, wireless earbuds are fast becoming the […]
“Gets stuff done,” is a good way to be described by anybody. Especially by coworkers or bosses. Because whether you’re in finance or a children’s librarian, stuff needs to get done. But how do you make sure stuff gets done? You definitely can’t do all the stuff yourself, unless your company/organization/government office consists entirely of you. And […]
Even the most expensive pair of hi-fi headphones can’t match the feeling of bass rumbling through your body at a live show. That’s why music aficionados designed The Basslet, an accessory that reproduces that sensation from your wrist. Does it make your whole body shake with deep subs? Not really, because that would be terrifying, but […]