Laywergram... nastygram... yogagram? Salon
story today on eccentric yoga entrepreneur and apparently hot-tempered fella Bikram Choudhury, and his efforts to enforce copyrights on the fastest-growing style of yoga in America. Mr. Choudhury has copyrighted the poses, and threatens to sue anyone who teaches them without his permission.
"From the business side, I kind of understand it," says Judith Hanson Lasater, a prominent Bay Area yoga instructor who has been teaching since 1971. "But from the yoga side I think it's really sad." Mom-and-pop studios across the country, owned by people like the Morrisons who feel they are doing a service by helping to disseminate the teachings of yoga, are outraged by Choudhury's hubris. "Yoga is an old philosophy and an old tradition," says Tony Sanchez, who opened a Bikram Yoga studio in San Francisco in 1985. "It's ridiculous to have someone claiming that these are their postures."
Choudhury, 56, is a yoga guru so brash that he has been known to compare himself to Superman and Buddha, teach from a throne wearing nothing but a tiny Speedo and a headset mike, and proclaim his style as "the only yoga." When asked how he could make such drastic statements, he told Business 2.0 magazine: "Because I have balls like atom bombs, two of them, 100 megatons each. Nobody fucks with me." Perhaps because of his erratic, grandiose behavior, the hundreds of cease-and-desist letters he sent to studios across the country were remarkably effective. Most studios either met his demands, stopped teaching Bikram classes and using the Bikram name, or shuffled around the standard 26-pose sequence.
story (registration required), Discuss
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
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Inspired by the universality of symbols, the founders of Noun Project began to collect thousands of hand-drawn icons. The concept has since transformed into a massive digital collection of 150,000+ unique icons that fuel the work of designers every day. Spend less time crafting icons and more time putting amazing designs out into the world with […]