BoingBoing reader Josh said:
"This is borderline cynical – – well maybe just cynical – – but in the week that UMG sued a 12 year-old girl for something she didn't know was wrong, the new owner of Napster sent out street teams to start the buzz for the late fall launch. UMG owns a hunk of Roxio which owns the market leading ripping software responsible for the mix CDs that little girl listen to and, of course, Roxio owns the new Napster. Like good street teams do, Napster is busy defacing everyone else's posters. Attached are on Santa Monica near the Century City Shopping Center. Napster. It's Bad. It's Back. (It's Legal)."
UPDATE: Faux graffiti! A number of BoingBoing readers including Abe wrote in to set the record straight:
from what I understand the Napster campaign is fully legal, they aren't
covering up other people's ads, only fake ads they themselves put up.
Unlike those Nissan Electric Moyo, they really do seem to be pasting the
heads on, not printing out fake paste ups. But I think they are pre pasting
the heads before putting up the ads…the amazing Wooster Collective has more images here.I'm getting great pleasure watching corporate america try its hardest to
create "street cred" for a brand that once was the hottest shit around
without even a business plan.
