American breadmakers have called a summit to discuss strategies for coping with the plummeting sales of carbo-rich bread in an Atkins-ascendant America.
Consumption of bread plummeted in America in the past year with an estimated 40 per cent of Americans eating less than in 2002. The US bread industry is to hold a crisis "bread summit" tomorrow to discuss measures to curb falling sales. In Britain, the Federation of Bakers launched a promotional campaign last month to counter the Atkins effect. British Bread month was advertised with the slogan "Use your loaf, have another slice."
(Thanks, Brian!)
