Bollywood gambles on P2P

In the UK Guardian today:

Bollywood movie fans will soon be able to download full-length features with the file-sharing software Kazaa. A deal struck between a partner of Sharman Networks Ltd, the company which owns Kazaa, and IndiaFM.com, a popular entertainment site, will allow Indian film producers to distribute movies, music and other large, rich media files online to an estimated 60 million international Kazaa users. The move follows a pilot scheme in November when Bollywood thriller Supari was offered for sale at US $2.99 and promoted through Kazaa prior to its release in India. The file was designed to self destruct after being watched and could not be copied.

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