Interesting piece on current trends in logo design (merging blobs, swooshes, pop-art finneals, the color green, wireframes, etc). Though it strikes me that, given my penchant for dinstinctiveness in logomarks that I would be likely to use this as a crib-sheet for critiquing the logo-development undertaken by my design-firm: "Dude, a green wireframe swooshy pop-art blob? That is so played-out. I want the new-new." Or, as Ian McDonald put it in his brilliant novel, Out on Blue Six:
So I said, like, whazz new, I mean, like new new, not old new, yuh know, like last-week new, so she said, this yulp in the shop, "This is new," like she said, "Cheez, like everyone, but everyone's going to be wearing one next week," like, whazz a yulp know 'bout fashion? Anyway, I thought, well, maybeez sheez right, so, I got one, so I did like, whadyou think? Isn't it wheeeee! like. Isn't it the most? Meanasay, you not got fashion, you not got nothing!
(via Smartpatrol)
