According to the release, first up will be a promotion involving one of Hasbro's (NYSE: HAS) popular board games, "Trivial Pursuit Junior." Questions from that brand will be featured on the crisps, along with the answers, of course. (Actually, P&G should consider placing the questions in one canister of crisps and the answers in another canister to double sales -- as well as the anger level of consumers, I suppose). The launch of this initiative is scheduled for summertime.Link (via Kottke)
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.