Before weblogs, "blog" was a kind of cocktail at sf cons

Ev searched Google's Usenet archives for early uses of the term "blog" and uncovered a science-fiction fannish cocktail called the "blog" that predates weblogs by years:

You should be aware that Blog was originally devised by British fans in the 1950s. There were two versions. A Liverpool fan named Peter Hamilton came up with the recipe for Blog Mark I, which consisted of "a brandy and egg flip base, to which was added black currant puree, Alka Seltzer, and Beechan's Powder. It effervesced." A second, simplified version (Blog Mark II) was produced by hotel barmen at the first Kettering Eastercon (1955) and consisted of "a half-pint of cider and a measure of rum." Anybody know what `egg flip' and `Beecham's Powder' are? (Quoted material taken from p.168 of A WEALTH OF FABLE, by Harry Warner, Jr.)

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Update: Neal sez: Dr. Seuss's "The Shape of Me and Other Stuff" contains these lines:

'And speaking of shapes/now just suppose/you were shaped like one of these!/or those!/or like a Blogg/or a garden hose!"

The Blogg in question is pictured only in silhouette (like everything else in the book); it looks sorta like a bipedal camel.