The 'wada pav' (batter-fried mashed potato with bread & chutney) is a daily fast-food staple of millions of Mumbai citizens. Now it has been branded and TQMed to compete with McDonald's and is all set to take over the world. This is true reverse globalization-Here comes India!Link, and see also Link
Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: firstname.lastname@example.org.