The Interational Olympic Committee -- whose high-horse is well and truly elevated
when it comes to lecturing atheletes about doping -- is policing spectators at the games to ensure that they aren't toting brand-marks for their sponsors' rivals. Penalties for buying the wrong product range from confiscation of your goods to being forced to wear your t-shirt logo-side-in. The worst of it is the steaming craopla from the IOC official who says "We have to protect official sponsors who have paid millions to make the Olympics happen." Oh, rilly? Or what? They won't sponsor the Olympics anymore? Earth-to-official: companies sponsor your games because they're important and lots of people watch them, not because they can be assured that Olympic venues will be swept clean of rival logos.
It's well and good to tell atheletes that they compromise their integrity and shame the games when they take steroids, but what about the perceived integrity of the game when a ticket-holder is turned away for carrying the wrong brand of bottled water?
Strict regulations published by Athens 2004 last week dictate that spectators may be refused admission to events if they are carrying food or drinks made by companies that did not see fit to sponsor the games.
Sweltering sports fans who seek refuge from the soaring temperatures with a soft drink other than one made by Coca-Cola will be told to leave the banned refreshment at the gates or be shut out. High on the list of blacklisted beverages is Pepsi, but even the wrong bottle of water could land spectators in trouble.
Looking for a tiny PC that still has space for a gaming-quality video card? SFF PC Cases is a remarkably detailed spreadsheet listing dozens of models, complete with cost, dimensions, volume and even important build tips. The very smallest are not practical for powerful builds, but the critical “Maximum GPU length” field is right there […]
Enjoy Michael Mullany’s review of the Gartner Hype Cycle, with all the things tech predictors got right and all the things they got wrong: “we’re terrible at making predictions.” Lesson 6: Some technologies keep receding into the future There are some notable technologies that recur on the Hype Cycle and every time they appear they […]
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Toaster ovens are the perfect appliance for small things like toasted sandwiches and roasted garlic (try it!), but anything more involved usually requires a full-sized conventional oven.However, despite its small size, the Wolfgang Puck Pressure Oven can handle anything from baked pastries to broiled meats. This kitchen appliance has a minimal countertop footprint, and cooks […]
The Pry.Me Bottle Opener holds tens of thousands of times its own weight, and you can pick one up now from the Boing Boing Store.This remarkable keychain is considerably smaller than any of your keys, but don’t let that fool you: it can easily open any bottle, and could even tow a trailer full of […]