GE's Fantastic Voyage

fantastic2Over at the NanoBot, Howard Lovy writes about General Electric's new "Fantastic Voyage" television commercial:

"General Electric is working on real-life nanotechnology, but somebody in its ad department knows that lectures on the company's R&D in nanocomposites and nanostructured optoelectronics will leave viewers running for the fridge or the remote. Instead, it chose to try for the imagination, using cultural icons and humor."

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