The British Academy of Film and Television (BAFTA) is treating all judges as criminals this awards season. They are supplying special lockware DVD players that can play back the "secure" DVDs that the Academy is distributing. My guess is that anyone elected to judge a film award has a highly tuned, specialised home-theatre setup and that this will represent a serious goddamned pain in the ass for them:
"We are very pleased to be working with Cinea to give our members the opportunity to receive secure screeners. The British Academy takes the threat of piracy very seriously, and we welcome any solution that can reduce the risk of unauthorized copying." said David Parfitt, Chair of BAFTA's Film Committee.
Variety is reporting that it will cost studios US$25,000 (€20,650) per film, plus a license fee to Cinea, to secure the screener disks with the S-VIEW system. Cinea will pay for the players and encoding themselves, and is in discussion with studios for further uses of the S-VIEW technology to secure the post-production process for film makers. It can be used for the secure distribution of dailies and other works in progress, ensuring that digital copies don't end up being leaked onto the internet. Something that was almost impossible with 35 or 70mm film.
Each sv300 player is individually addressable, allowing distributors to decide exactly who views their content, from large groups of thousands to a single individual.
Nice: if you can't sell DRM to users, you can convince paranoid studio execs to shell out tens of thousands of dollars to buy it and shove it down cinephiles' throats.
(Thanks, Simon!)
