China's animated film biz set to boom

In today's NYT, an interesting feature about China's animation industry — which, like virtually everything else there, appears to be growing fast. Talent that has until now served mostly as outsourced labor for American TV and film projects won't remain nameless for long, as a string of new features are readied for release.

Seen from outside, there is nary a hint of the Magic Kingdom about this ambitious young animation studio nestled amid magnolias and palms on the campus of Shenzhen University. A glimpse inside one specially secured building, accessible only with a smart ID card that one swipes through a reader to gain entry and move about inside, soon gives up the game. The first clues are the Hollywood posters that hang from nearly every wall: "Star Wars," "Godzilla," "The Lost World," "The Matrix," "End of Days." Down one hallway, heavily air-conditioned computer rooms hum with the kind of processing power one might find in a high-tech laboratory. The giveaway is the army of artist-students slouched over their flat-screen monitors in one dimly lighted production room after another, drawing thousands of pictures for feature-length films.

Early next year, Global Digital Creations Holdings, a fledgling animation studio that has mostly labored in anonymity, is aiming for the big time with the worldwide release of its first 3-D feature film, "Thru the Moebius Strip," a science-fiction adventure about a determined boy's time travel to another galaxy to rescue his stranded father.

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