The impact of blogs on business is the subject of Fortune magazine's current cover story. BoingBoing is one of many "freewheeling blogs" mentioned, but the real reason to read it is this gem of a quote. Snip:
"If you fudge or lie on a blog, you are biting the karmic weenie," says Steve Hayden, vice chairman of advertising giant Ogilvy & Mather, which creates blogs for clients. "The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug. You're fighting with very powerful forces because it's real people's opinions."
Words to live by. Must. Respect. Karmic. Weenie. Snarks aside, David Kirkpatrick and Daniel Roth produced a really solid, thoughtful piece here, and it's well worth a read. Link to full text of article, for which (as Joi and others have pointed out) Fortune let go of their "paid registration only" policy.
