Emergency alerts by email or phone

I'm not sure quite what to make of this, but it's interesting. The service offers emergency email
notification of "natural disasters or other emergencies" in your area … "provide[s] notification to citizens of local, regional, national and international emergencies utilizing the Internet and electronic mail (email) in a secure and expedient manner." Beware the website, which features a creepy animated talking head and annoying sound. Link (Thanks, Frank Keeney)