In the new work, researchers Robert Deaner, Amit Khera and Michael Platt, all of Duke University Medical Center, tested this hypothesis by measuring how much fruit juice monkeys would accept or forgo to see photographs of familiar monkeys, permitting the researchers to compare monkeys' valuation of different types of social information. Male monkeys "paid" in juice to view female hindquarters or high-ranking monkeys' faces, but required "overpayment" to view low-ranking monkeys' faces.Link to the news release, and here's their research paper in Current Biology: Link (Thanks, casey). Oh, and -- guess what? Monkey butt.
Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: email@example.com.