If you read Boing Boing's RSS feed, you've probably noticed that we are now running occasional text ads in selected entries. Unlike many blogs, we syndicate the full text of our entries, which means you don't have go to the web site to read the full story for a particular post. We're working with Feeburner and Overture on incorporating ads in RSS, and it's an experiment. Most of the time, the ads are contextually related to the entries. We're limiting the placement of the ads so they only appear in fewer than a third of our posts. We'll be fine-tuning the process in the days to come and we appreciate your patience and understanding.
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.