Amul is a brand butter of butter made in India. As kids we used to dip Amul buttered bread in hot milk chai. But the Amul Utterly Butterly Girl is an icon of middle class India from the 60s to now. The eagerly awaited Amul ads combine scathing social commentary on the scandal du jour and shine light on little known middle class aspirations that make India a very special place. For example see these Ads made during the 1976-7 emergency: Link.Link to Amul Butter home page.
In related creamy buttery news, Boing Boing reader MontrealBob sez:
This story describes a recent ruling by Canada's Supreme Court that the Quebec law banning yellow margarine should be upheld. This law is ostensibly to protect unsuspecting consumers who might otherwise be fooled into eating margarine in place of butter. And so, Quebeckers continue to eat white margarine.Link
Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: email@example.com.