I love The Imaginary Foundation's t-shirts. The cut-up/collage designs seem to be rooted firmly in the surrealist and dada traditions. They're also really comfy. I inquired about the Foundation's operating principals and this is what I was told:
Link"The Imaginary Foundation was established in Geneva in 1973 as an experimental think-tank for new ideas. Created by an eclectic group of free thinkers, the Foundation’s research spans all creative endeavors and assigns as its goal: the wish to eliminate set conventions in favor of the humorous, the abstract, and the visionary."
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.










"The Imaginary Foundation was established in Geneva in 1973 as an experimental think-tank for new ideas. Created by an eclectic group of free thinkers, the Foundation’s research spans all creative endeavors and assigns as its goal: the wish to eliminate set conventions in favor of the humorous, the abstract, and the visionary."