Today: news of a planned digital cinema network throughout the Republic of Ireland and Northern Ireland, with the ambitious goal of converting all of the country's movie theaters to digital format within about a year.
"The digital projection offers picture-perfect quality and significant cost savings," says Moira Horgan, the head of marketing for the Irish Film Board. "The boxes are being inserted as we speak."Link to Ireland Putting Digital Films in Every Cinema (PC World). (Thanks, Chris Anderson!)
Avica Technology is bringing the digital presentation systems to 515 screens throughout Ireland to run alongside traditional 35mm film projectors, says Kevin Cummins, spokesman for Avica Europe, the European arm of the Santa Monica, California, digital cinema technology and services company.
"Digital can reduce the cost of distribution, eliminating the need for costly reels of film that need to be printed, delivered, collected once the cinema is done showing the movie, and then destroyed," Cummins says. "From the (average viewer's) point of view, digital provides picture-perfect quality. The movies just look a lot better, from the first showing through to a thousand showings."