RFID implant good for PR?

Yesterday, I posted a link to the Body Modification Ezine interview with Amaal Graafstra, the guy who had an RFID chip surgically implanted in his hand. This morning, BMEzine received an email from Matt Trossen, proprietor of Phidgets USA. Here's an excerpt:

I just ran across your RFID article with Amal. I couldn't believe what
I was reading, especially since I sold him the RFID chip and reader! I
remember him asking about the biobond stuff and now I know why. I had
no idea someone was going to be crazy techie enough to put one in
their own hand. Wild.

Anyhow, I was surprised to see a whole article about someone using an
RFID reader and chip from us with no mention or link.

I have no idea what policies the site has about such things, but I'm a
small business doing everything I can to grow and I think this article
will generate some publicity and would love to let people know where
the RFID reader + chip came from.

Praise to Phidgets for seizing the weird PR opportunity!
Link