Disney Magic Kingdom massively multiplayer is free and live(ish)

Lance sez, "Disney's free online multiplayer game has gone into live beta. I am presently installing the (massive) Flash to have a go." I've got to go give a speech now, but I'm gonna play with this later, for sure. The site is only open during certain hours, anyway, and is "shut" now. Which is a weird idea, if you ask me.
Link
(Thanks, Lance!)