BB pal Scott Beale tells us that the Billboard Liberation Front have struck with this magnification modification to a billboard in San Francisco across from Golden Gate Park near Haight Street. At the Laughing Squid blog, Scott has posted a report from the scene of the crime, including a series of excellent photographs:
This billboard modification was above and beyond what is typical for the BLF and included an animatronic Ronald McDonald force feeding a hamburger to an obese child, with a backdrop covering the billboard which consisted of well-fed Ronald McDonald and alien figures.Link
This was a very bold billboard improvement, since it took place in broad daylight in The Haight near Golden Gate Park, with people and cops all over the place. Not to mention the fact that they covered the entire billboard and installed two sculptures, including one that was kinetic and required a power source.
Once the billboard improvement was completed, dozens of Ronald McDonalds and a couple Hamburglers converged on the scene to help celebrate this occasion. They then proceeded to invade the McDonald’s across the street.
Soon after, the SFPD with the help of the SFFD removed the animatronic Ronald McDonald and child sculpture. It’s reported that Ronald was not read his Miranda rights as he was escorted into the (hamburger) patty wagon. Last reports we received the actual billboard modification was still in place, so their still may be time for you to go down and see it in person.
And from the BLF press release:
Mankind is ready to serve, and McDonalds’ is the corporation to do the serving. After 50 years of eating more and more Big Macs, French fries, and McNuggets designed to enhance our serve-ability, we are finally ready! Untold billions of meals consumed by billions of people throughout the world, have sufficiently enlarged the average girth and tenderness of McDonalds’ patrons (i.e. you) to reveal the True Meaning of life on Earth! Keep your eyes to the skies and watch for the big, shiny saucers with the gold-arched logos that are going to whisk us away to our inevitable and glorious destiny among the stars. Soon McDonalds will truly fulfill its mission To Serve Man.Link
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.