Reader comment: Andrew says: "You're right about the Rubio's fish. Everything is just wrong about it.
- A whole fish on a taco shell is unappealing.
- A talking fish embracing his doom by wearing a snappy yellow taco "vest" is just creepy.
- The name Pesky (apparently a play on Pesce = fish) has bad connotations: will he pop up after he's been eaten to surprise you?
- The fish is just illustrated in the wrong style - too much inappropriate detail.
- Making your mascot something you kill and feed to people is just wrong.
Pesky's irony was blogged once before, apparently, by someone who noted the same sick ironies we have.