Taiwan intros hip colored rice as cheeseburger alternatives

The Taiwanese government is pushing colored novelty rice as a means of luring teenagers away from burgers and pizza:

Yellow rice gets its hue from curcumin, an herb that's a spice in curries and is believed by some to be an antioxidant that may help prevent cancer.

Green rice comes from the nutritious bitter gourd, often used in Asian soups and stir-fried dishes. Pink comes from tomato, and purple from a mixture of vegetables.

"We hope to develop up to 14 colors so people can have a different color of rice every day for two weeks," Lo said.

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(Thanks, Isaac B2!)