Gillette ups the ante, unveils 5-blade razorAnd last year's Onion article:
Fusion is market leader's answer to rival Schick's 4-blade Quattro
Fuck Everything, We're Doing Five Blades(Thanks, Matt and Mark!)
By James M. Kilts
CEO and President,
The Gillette Company
February 18, 2004 | Issue 40*07
James M. Kilts
Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a three-blade razor. Were we scared? Hell, no. Because we hit back with a little thing called the Mach3Turbo. That's three blades and an aloe strip. For moisture. But you know what happened next? Shut up, I'm telling you what happened--the bastards went to four blades.
Update 2: Bruce sez, "Saturday Night Live predicted the Mach-3 razor *in their very first episode* in 1975: 'Triple-Trac: because you'll believe anything.'"
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.