3. Nondescript Posting TitlesLink
Sadly, even though weblogs are native to the Web, authors rarely follow the guidelines for writing for the Web in terms of making content scannable. This applies to a posting's body text, but it's even more important with headlines. Users must be able to grasp the gist of an article by reading its headline. Avoid cute or humorous headlines that make no sense out of context.
Your posting's title is microcontent and you should treat it as a writing project in its own right. On a value-per-word basis, headline writing is the most important writing you do.
Descriptive headlines are especially important for representing your weblog in search engines, newsfeeds (RSS), and other external environments. In those contexts, users often see only the headline and use it to determine whether to click into the full posting. Even if users see a short abstract along with the headline (as with most search engines), user testing shows that people often read only the headline. In fact, people often read only the first three or four words of a headline when scanning a list of possible places to go. Sample bad headlines:
* What Is It That You Want?
* Hey, kids! Comics!
* Victims Abandoned
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.