Great Wired News editorial on Public Enemy's Internet strategy -- releasing albums online, encouraging remixes, etc. Public Enemy was nearly wiped out by lawsuits arising from the band's use of samples, and now they're working to make sample-friendly music:
As a jab to PolyGram, Public Enemy's distributor at the time, the group released There's a Poison Goin' On over the internet and on zip drives, until the band was finally released from its contract. Emboldened by the success, they went on to form their own record label. They created Rapstation to showcase new hip-hop talent. And they built PublicEnemy.com into a highly trafficked website, where among other things, they make a cappella versions of their songs available and encourage fans to make remixes.
Even more remarkable is the way Public Enemy has structured its distribution deals. Whereas many bands sell publishing rights to their record labels in exchange for an advance, Public Enemy grants its distributors a limited license. After a specified period, the rights revert back to the group.
Add to the mix Chuck D's weekly talk show on the Air America radio network, his own channel on AOL Radio and the band's regular tours of Asia, Europe and the United States, and Public Enemy becomes a prime example of the success that follows from a properly executed do-it-yourself strategy.
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
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