Thanks to the emergence of the Internet and its networked culture, a whole lot about our needs - both as consumers and as workers–has been put into perspective. Success has a variety of definitions and dimensions, and many of them are changing.
For instance, the most respected kids in the culture of computer games are not the ones who play the best; they're the ones who program the best. For they, even more than Nintendo champions, give the rest the players something to talk about, something to play with, and something through which they can connect with others. The driving force behind all of the authorship and creative energy of the networked age is the need to create what I’ve come to call social currency.
Networks are great, but until we can move through them ourselves, we’ll need proxies in the form of ideas, images, words, and other constructs that can be exchanged through our wires and screens. Even in the real, physical world, our engagements with one another are almost always predicated on something else. A party starts with a few good jokes to break the ice. "Invite Sam," we remind ourselves, "he tells good jokes."
Observe yourself the next time you’re listening to a joke. You may start by listening to the joke for the humor - because you really want the belly laugh at the end. But chances are, a few sentences in, you will find yourself not only listening, but attempting to remember its whole sequence. You’ll do this tentatively at first, until you’ve decided whether or not it's really a good joke. And if it is, you'll commit the entire thing to memory - maybe even with a personalized variation, or a mental note to yourself to fix that racist part. This is because the joke is a gift - it's a form of social currency that you’ll be able to take with you to the next party.
So is the great majority of the media we watch and even the products we buy. HBO understood this well enough to base an entire season’s advertising campaign on the "water cooler" effect. In a series of fake ads, the water cooler industry thanks HBO for giving workers something to talk about the next day at the water cooler. The message of these ads was clear: watch these shows to gain social currency.
The Cobham catalog, exposed by The Intercept, features countless pages of surveillance gadgets sold to U.S. police to spy on American citizens: tiny black boxes with a big interest in you. In the creepily bland feature lists and nerdy product names is a whisper of a dark future; perhaps darker than anyone can imagine.
This image depicts the most commonly-found stylesheet colors on the web’s top sites—Paul Hebert did an amazing amount of analysis and this is just one of the intriguing visualizations he came up with. Most of these are obvious staples, especially HTML red and blue, though it’s interesting how far the blue “cluster” is from the […]
With the cacophony of an election year ablaze with unparalleled drama being fought on the front lines of Twitter, we find ourselves slowing down and staring at it like a bad accident. The need for escapist relief is perhaps more dire than usual right now. This fall, if it’s drama you crave, but the Hillary […]
From self-driving cars to stock market predicting software to the recommendations you get on Amazon and Netflix, machine learning is at the core of modern technology. You could find yourself building technology that is literally changing the world with the skills you’ll learn in The Complete Machine Learning Bundle. This bundle of 10 courses includes 406 lessons that will teach […]
This Python Mega Course will help you learn to code by teaching you to build 10 real-world apps that each highlight a unique use of Python.Job prospects for coders are still growing steadily—and with Python being one of the most popular coding languages out there today, it’s important for job seekers to demonstrate a widespread understanding of the […]
The Atmos R2 may be bigger than the brand’s previously-released vapes, but we argue that in this case it’s definitely a good thing. A bigger heating chamber means more room for packing it full. And the bigger battery means longer, more fulfilling vape sessions. In fact, you can use the Atmos R2 for up to about 25 […]