The Bush campaign branded Kerry as a flip-flopper and soft on terror. Kerry failed to brand Bush as anything. And the chicken-hawk defeated the war hero.Link (thanks, Ted!)
Democrats and liberals have still failed to brand Bush and the Republicans as anything in particular. Here are some suggestions.
President Loser: Let us count the things that were lost on Bush's watch, then let us hang them around his neck, like big French medals. He immediately lost the budget surplus. Then he lost the World Trade Center. Damn near lost the Pentagon too. Then he lost America's moral standing in the world. He lost an entire American city - New Orleans. Nobody's ever lost a whole American city before. Then, he lost the War in Iraq.
The Grand Old Hypocrisy Party: These were the guys who were going to restore honor to the White House. Bush was a uniter, not a divider. These people are not occasionally found in a hypocritical situation – they are professional hypocrites. They name things the opposite of what they are. Clear Skies means more mercury in the air. A Jobs and Stimulus Package, that actually loses jobs. The president calls his home a ranch, but it's got no cattle, no horses neither. Bush pretends to run a clean campaign and has Carl Rove slander John McCain and the Swift Boat Veterans slander John Kerry.
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.