Boing Boing reader Numair Faraz wrote:
version: 2.1p
subject: Contact Intel, New Logo
about: Question, YOUR NEW LOGO SUCKS. Ugh. What a waste of money.
fieldorder: inorder
resulturl: http://www.intel.com/intel/thankyou.htm
To which Intel's soul-less robots croaked:
From: channelfb@mailbox.cps.intel.com
Date: January 7, 2006 12:11:41 AM GMT+08:00
Subject: RE: Contact Intel, New LogoHello:
Thank you for contacting Intel. We sincerely appreciate your taking time to provide your comments and feedback.
The new corporate logo signals that the Intel® brand, and what it stands for, is evolving. It is the most visible representation of our company, and the new logo serves a powerful tool that strikes the right balance between building on our heritage and signaling the evolution to platforms. This emphasis on the corporate logo aligns with how people buy their technology today-in a complex marketplace with many devices, people look to the source brand first. Overall the strategy is tightly aligned with our business strategy, and our approach to the specific markets where we are playing-mobile, home, health, and enterprise. This change in brand identity does not affect the Intel Inside® program.
Intel does have one of the most valuable brands in the world, but we want to increase the value and make it even stronger. We believe this brand evolution will allow Intel to be better recognized for our platform vision and contributions (beyond the microprocessor), establish a stronger emotional connection with our audiences, and strengthen our overall brand value and position in the marketplace.
Again, thank you for your interest in Intel.
Sincerely,
Intel Customer Support
