White Castle is a US burger chain known for its tiny, steamed burgers, nicknamed "sliders" and best purchased "by the sack." Commonly eaten with greasy onion chips and syrupy orange soda, White Castle is perhaps the quintessential fast food spot in the Midwestern and Eastern United States. Indeed, White Castle predated McDonald's and, some argue, helped launched the fast food hamburger industry. Now the company is offering special Valentine's Day dinners. Reservations required. (The idea was previously test-marketed at select locations.) From the New York Daily News:
"Some people come for a laugh, but most have a story to tell about their first date at a White Castle, or maybe they went there after the prom," said Kelly Collins, a marketing supervisor for the chain, who said in other cities some dates arrive blindfolded or in limos….
Canoodling couples will arrive at the franchise of their choosing – 48 in the New York area are participating in the promotion – and be greeted at the door by a hostess dressed to the nines, instead of in the usual White Castle uniform.
The lovers will then be escorted to their cloth-covered, candlelit table as romantic music is piped in.
Link (Thanks, Charles Pescovitz!)
