Ben Sakoguchi has painted hundreds of acrylic-on-canvas works inspired by the colorful labels found on crates of California oranges from the 1880s to the 1950s. From his site:![]()
In the 1970's–after cardboard cartons had replaced wooden crates–beautifully printed labels that had long been stored in packing houses were being sold as collectors' items at the flea markets Sakoguchi frequented. He was attracted by the familiar orange crate label format, and started using it in a series of small paintings.Link (Thanks, Vann Hall!)
Just as the actual labels had depicted a wide variety of subjects–Sakoguchi's paintings sampled events, issues and attitudes of modern culture. He produced several hundred orange crate label paintings (1974 - 1981) before moving on to other projects.
In 1994, Sakoguchi revisited the orange crate label format, and has continued the series.
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.












