Federated Media's self-serve Ad Platform launches!

BB band manager and Federated Media head honcho John Battelle just announced that the beta of FM's killer self-service ad platform is now live! You can browse ad inventory on BB, Fark, Digg, and dozens of other blogs in the FM network, check out demographics, come up with an ad plan, and then hit the buy button right then and there. JBat, Chas Edwards, Andre Torrez, and the rest of the FM team have been buckling on this for nearly two years! Congrats, guys! Link