Super-pretty astronomer's watch displays lots of sky data

Boing Boing reader Fred Kiesche says,

This is a high-end "astronomer's watch", but I bet most astronomers could not afford it. It also has some puzzling features (why do you need the information about Sirius and Arcturus?). It's nice, it's fancy, but for the cost of a PalmOS PDA plus under $100.00, I could outfit you with enough astronomical freeware/shareware to do everything this does and more (except look as beautiful).

Link, and here's a manufacturer's website. I can't figure out the price, but I can tell it ain't no hundred bucks. They cost about US$ 365. (Thanks, also, Winchell Chung)