The findings of the 50-year study are announced as America's book trade gathers in Washington for Book Expo (May 18-21), its largest annual get-together, while the movie of "The Da Vinci Code," the mother of all recent bestsellers, goes on worldwide release (May 19). The study was conducted by Lulu.com (www.lulu.com), the world's fastest-growing source of print-on-demand books.Link (via Collision Detection)
The average number of weeks that a new No. 1 bestseller stayed top of the hardback fiction section of the New York Times Bestseller List has fallen from 5.5 in the 1990s, 14 in the 1970s and 22 in the 1960s to barely a fortnight last year -- according to the study of the half-century from 1956-2005.
In the 1960s, fewer than three novels reached No. 1 in an average year; last year, 23 did.
"The blockbuster novel is heading the way of the mayfly," says Bob Young, CEO of Lulu.com, referring to the famously short-lived insect.