World Cup rightsholder CEO exaggerates Harvard Business School claim

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Kevin Kelleher says: "I saw your post this morning about the bizarre 'pre-emptive nastygram' sent to BoingBoing [by Baker & McKenzie LLP]. Just for fun, I decided to check out the client, Infront Sports & Media. The company's site says the CEO Oscar Frei (who eerily resembles Geraldo Rivera) 'attended Harvard Business School.'

"I called Harvard to fact check this and found that, while technically true, that statement is sleazily misleading. Frei attended an executive education course called 'Advanced Management' that lasted a mere month and a half. Not the same as a two-year MBA program, which is what you'd assume reading Frei's bio. To get into the exec ed course, you don't need to take the GMAT, you don't even need to have attended undergrad school. The main admission requirement is whether your company will pony up the $55,000 program fee. But you do get to brag that you 'attended Harvard Business School.'

"I Googled the phrase 'attended Harvard Business School' and it looks like when people use that phrase it's clear they were in the MBA program. It also pulled up a few bios of people who went to the exec program, but they tended to be forthright about it.

"Here's a link to the admissions page of Frei's program."

(Image courtesy groovehouse of The Grooveblog.)