Bizarre 80s infomercial for fake gold jewelry called Santo Gold

WFMU's Beware of the Blog presents the strange saga of Santo Gold. It was some kind of fake gold jewelry, and the guy who invented it also produced a movie (Blood Circus) that plugged Santo Gold. The infomercial for Santo Gold is delightfully baffling.

Santo Gold
The inexplicable film was about aliens who came to earth and got involved with wrestlers and battled cannibals — and also featured Rigatuso himself as a "real rock star" in a long concert segment singing "The Santo Gold Theme Song" (which he penned) in front of a dubbed screaming audience. The infomercial, in all it's 80's low-budget video editing-deck glory, obviously touts the chains and film and Rigatuso himself as the most amazing, earth shattering products and events ever, who's availability will no doubt result in planet domination of historic proportions.

After Rigatuso failed to become the next Orsen Wells, he participated in even more brazen business ventures; a credit card for people with bad credit for only $49.95 (which turned out to be a paper card that was only redeemable for Santo Gold merchandise), and a very real radio spot touting a very fake offer to sell off $2000 blocks of a millionaire's estate at $52 a piece. The law eventually tracked Rigatuso down and he ended up spending ten months in jail for mail fraud (the court proceedings were reportedly memorable).

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