Three questions come to mind. 1) Why is Hershey's in the business of selling regular milk? 2) And why would it insist on making the label look chocolately? -- it would be like Lipton selling a bottle of water with pictures of tea leaves and a lemon on it. 3) And why Hershey's they make the label opaque so you can't tell at a glance if the milk is flavored or not?
This label is a cognitive disaster. Imagine how upset the people are who buy this expecting chocolate milk and then take a swig of unflavored bovine mammary gland product.
Reader comment: John Binns says All of your other objections to the Hershey packaging were valid. But modern milk containers are opaque to preserve taste and vitamins.