I was walking down Van Nuys boulevard with my daughter, enjoying the 103 degree weather over the weekend, when she demanded milk. We went into a Burger King and I ordered a milk. When the employee handed me this bottle (click image for enlargement), I told her I didn't want chocolate milk. She said it wasn't chocolate milk. I had to look at the ingredients to make sure.
Three questions come to mind. 1) Why is Hershey's in the business of selling regular milk? 2) And why would it insist on making the label look chocolately? -- it would be like Lipton selling a bottle of water with pictures of tea leaves and a lemon on it. 3) And why Hershey's they make the label opaque so you can't tell at a glance if the milk is flavored or not?
This label is a cognitive disaster. Imagine how upset the people are who buy this expecting chocolate milk and then take a swig of unflavored bovine mammary gland product.
(BK's crowns are fun, though. You've got to read the text printed on them sometime.)
Reader comment: John Binns says
All of your other objections to the Hershey packaging
were valid. But modern milk containers are opaque to
preserve taste and vitamins.
Freddy deBoer writes that he’s been telling the same joke for years about Silicon Valley’s only product, which might be universalized as “At last, a way to verb with nouns on the internet!” But the social-media techopoly is stable, now, and so the venture capitalists have moved on to the three terrible trends that will […]
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
We just got the Sport model of the EPIKGO hoverboard at my office. Besides being terribly chic, it’s apparently bulletproof.
Bamboo has lots of uses beyond just being panda food. Things like bikes, roads, scaffolding, and musical instruments are made from the fast-growing grass. But unless you are participating in a tropical-themed LARP, you probably wouldn’t want a shirt made from bamboo stalks. So why do bamboo bed sheets make any sense? Because yarn extracted from […]
If you want to work in tech, but don’t have any desire to code web apps to help businesses sell things to other business, you might want to consider a career in cybersecurity. Judging from the apparent complete infiltration of Russian hackers in American cyberspace, it seems fair to speculate that there’s a major shortage of […]
All moms are different. But all moms like getting flowers on Mother’s Day, and that’s a fact (not, however a fact we can document in any fashion.) Instead of getting chewed out for forgetting to call her on the second Sunday of May, you can take care of it ahead of time with Teleflora’s flower […]