When the MPAA established MyMovieMuse.com a few weeks ago, they said it was a way for them to get feedback from audiences; to get (according to Variety) "consistent, focused consumer intelligence." The public would be able to take surveys "about all things related to the movies -- from theater attendance to homevideo rental and advertisements to piracy."Link. SPOILER ALERT: Then, on the final frame of the questionnaire, they hook you up to an e-meter and check your voltage for possible thetan activity.
Well, guess what topic they want to talk about first?
Their very first survey launched today, and started with a few simple personality-questions -- what's your favorite movie, what's your favorite movie quote, etc. Then suddenly it switched gears and became an obvious push-poll. I took screengrabs of the loaded survey questions and put them at the above ImageShack URL. I thought BoingBoing might be interested.
Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: firstname.lastname@example.org.