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Yahoo: Go ahead and remix our brand

Cory Doctorow at 6:57 am Mon, Aug 21, 2006

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Yahoo -- trailing Google in the search wars -- is hoping to gain some ground by beating Google at being open and friendly to Internet users. Google is sending out lawyer letters to people who use "to google" as a verb, but Yahoo is encouraging its customers and fans to remix its brand and create their own commercials:
Most companies, including ours, spend a great deal of time trying to turn our brands into household names. In fact, we just kicked off a marketing campaign called "Your Yahoo! has changed" that is meant to encourage people to have fun with our brand by creating their own commercials.
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I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

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