Ad agency Grey Worldwide worked with the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) and the Ad Council to create a series of PSAs highlighting the need for Katrina surivors to reach out for help.Link. The copy reads: "A year after Katrina, all the water still hasn't receded. If you're having trouble coping, trained and caring help is waiting." Here's more about the campaign.
Depression and post-traumatic stress disorder are rampant throughout the survivor population.
They sent me down to photograph survivors. I spent a week in New Orleans and Mississippi. This is the first ad to come out.
Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: firstname.lastname@example.org.