What ever happened to Half.com, Oregon?

A followup on the tale of Halfway, that small Oregon town "bought" and renamed in the Web 1.0 boom years by Half.com:

[B]ack in 1999, in its Netflix-like heyday, Half.com was hot. And then it did something quite remarkable. As a publicity stunt, it bought a town – somewhere in Oregon – and renamed it. This news made the wire services, The New York Times and Wired Magazine.

So what ever happened to Half.com, Oregon, the first dot com city in the world?

Link (thanks, William Drenttel)