"If consumers even know there's a DRM, what it is, and how it works, we've already failed" - Disney Executive.Link (via Digg)
Defeating DRM is all about awareness. The direct actions that we have taken are all about this. Whether it means protesting outside Apple Stores in Hazmat suits or getting HUGE press coverage for announcing the Bono petition (sign it now). Action gets attention, and creates space for debate. And as our friends at Disney recognize, if there is a debate, we will have won.
Clear your schedule for a world wide day of action against DRM. On Tuesday October 3rd we will all be taking action to raise the stakes and attempt to increase awareness to the threats of DRM - in a very significant way.
Submit your ideas now and by October 3rd we will be ready to make it happen. Tell us how you think we can, together, raise awareness to defeat DRM. We will award prizes for the best ideas.